The core analysis of this paper is how does the market tectonically shift in favor of Apple as the disrupter? With the introduction of iPhone 5S, iPhone 5C and iPhone 8 to the market, the market again is shifted to Apple’s favor. Over nine million (9 million) of these iPhones powered by IOS were sold in three days. This was a record profit more than of $5.56 billion US dollars. Thus, bring to fore the question of what are the historical makeup of Apple leadership and their individualistic styles? How is the leadership style of Timothy D. Cook defined? How creative innovation and creative destruction applied to Apple Corporation?
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